Digital Marketing

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

  1. Search Engine Optimization (SEO)

  2. Content Marketing

  3. Social Media Marketing

  4. Pay-Per-Click (PPC)

  5. Affiliate Marketing

  6. Native Advertising

  7. Marketing Automation

  8. Email Marketing

  9. Online PR

  10. Inbound Marketing